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Produced by the Communication for Change (C-Change) Project, this document offers comprehensive guidance on communication programmes to support the scale-up of voluntary medical male circumcision (VMMC) services in new settings. It outlines a 10-step, participatory process for adapting materials to make them appealing and relevant to new audiences. The adaptation guide is included in the PEPFAR guide to best practices in VMMC site operations.
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C-Change, communication for change, guidelines, scale-up, participatory