Targeted to older and married men, these templates for communication materials frame voluntary medical male circumcision (VMMC) as a health benefit for the entire family and, therefore, a choice consistent with the masculine ideal of family protection. As with all demand creation materials, messages should be adapted to the local context and pretested to ensure they are appropriate and meaningful for intended audiences. For more information on pretesting demand creation materials, see Step 3 of the Voluntary Medical Male Circumcision Demand Creation Toolkit.