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This presentation describes the design and pilot testing of innovative approaches to creating demand for for voluntary medical male circumcision (VMMC) in Zambia. It was presented by Dr. Albert Machinda of the Society for Family Health during the second webinar in the Strength in Numbers Series on 12 July 2017.
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demand creation, VMMC demand creation, audience segmentation, behavioural segmentation, human-centred design, Zambia