The success of the USAID-supported voluntary medical male circumcision (VMMC) programme in Tanzania is documented in this 13-minute film, which is narrated by Common, the US hip hop artist, poet, and actor. (A Kiswahili version, narrated by Tanzanian hip hop artist Fid Q, is also available.) Produced by an award-winning documentary filmmaker, "It's About the People" includes interviews with VMMC providers, health officials, and a family that has embraced VMMC for HIV prevention.