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In Tanzania, the VMMC programme in Iringa and Njombe used a combination of structural and behavioural measures to overcome men’s strong preference for seeking circumcision in the cooler months of June through August. This case study describes how Tanzania’s programme addressed “seasonality” to create year-round demand for VMMC services and offers lessons for other countries facing similar challenges.
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seasonality, demand creation, demand generation, campaign, structural intervention, mobile services, outreach