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In this presentation, Beulah Neelmeyer and Colleen Khumalo of the SACTWU Worker Health Programme describe how their organization collaborated with a behaviour change agency and media partners to develop innovative strategies and tools for increasing demand for voluntary medical male circumcision (VMMC) in South Africa. The presentation was part of a webinar hosted by Jhpiego and Population Services International (PSI), with the Centers for Disease Control and Prevention (CDC), the Bill & Melinda Gates Foundation (BMGF), and the U.S. Agency for International Development (USAID), on 17 May 2017. The webinar was the first in the “Strength in Numbers" webinar series on VMMC demand creation.  

A recording of the webinar can be found here.

demand creation webinar May 2017 South Africa
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Author(s)
SACTWU
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Keywords
South Africa, demand creation, age pivot, webinar series, webinar, innovations, partnerships, Neelmeyer, Khumalo, TV advertisement, behavioural science, behaviour change