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“Salon,” a medical male circumcision (MMC) campaign developed as part of the Brothers for Life programme in South Africa, featured women in a hair salon discussing the benefits of the procedure. Running from February 2015 to July 2016, the campaign used television, radio, billboards, and posters to promote discussions between men and women about MMC, as well as the use of condoms by men after circumcision. The results of an evaluation of the impact of the campaign and its recommendations are described in this report.

Salon campaign eval report 2016
pdf
Author(s)
Centre for AIDS Development, Research and Evaluation
Locations
Populations & Programmes
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Languages
Keywords
communication campaign, mass media, Brothers for Life, women and VMMC, demand creation, evaluation, focus group discussion, qualitative research