The Society for Family Health (SFH) works in collaboration with other implementers to coordinate activities as part of the Zambia Voluntary Medical Male Circumcision Technical Working Group (TWG). SFH staff offer particular expertise to the TWG’s communications subcommittee, supplying other implementers with communication materials they have developed and steering publicity and communications for the National Male Circumcision Month campaigns. This case study is one of the promising practices in VMMC documented by BBC Media Action in 2013.