The Communications Support for Health (CSH) Project uses a variety of media platforms and activities to deliver campaigns on health issues including malaria, maternal/child health, family planning/reproductive health, and HIV. The project incorporates voluntary medical male circumcision (VMMC) in much of its HIV prevention content and audience research, including its flagship HIV prevention campaign, Safe Love. CSH is also a lead communications partner within the Zambian national VMMC technical working group. This case study is one of the promising practices in VMMC documented by BBC Media Action in 2013.