Slides from a presentation by Polo Matsoari of Jhpiego describe approaches to creating demand for voluntary medical male circumcision (VMMC) in Lesotho, addressing challenges, results, and lessons learned. The presentation was part of a webinar hosted by Jhpiego and Population Services International (PSI), with the Centers for Disease Control and Prevention (CDC), the Bill & Melinda Gates Foundation (BMGF), and the U.S. Agency for International Development (USAID), on 17 May 2017. The webinar was the first in the “Strength in Numbers" webinar series on VMMC demand creation.