Better linkage between primary healthcare workers and the implementing partners of the South African National Department of Health is essential to building the sustainability of voluntary medical male circumcision (VMMC) services. This poster presents the preliminary findings of a project to raise awareness of VMMC services among primary healthcare workers and to implement interventions based on behavioural economics to encourage them to refer clients for the services. The poster was presented at the 21st International Conference on AIDS and STIs in Africa (ICASA 2021), which was held in Durban, South Africa, and virtually from 6 to 11 December.