Jhpiego is the main VMMC technical support and training delivery partner in the Zambia Voluntary Medical Male Circumcision (VMMC) Technical Working Group. To marry demand with supply, Jhpiego created “mini campaigns” — demand creation activities to encourage men to attend their local facilities — and trained staff to provide consistent messages and high-quality services.This case study is one of the promising practices in VMMC documented by BBC Media Action in 2013.