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Albert Machinda of the Society for Family Health describes the use of market research and human-centred design to increase demand for voluntary medical male circumcision (VMMC) services in Zambia. He gave this presentation at the Meeting on Implementing the 2017-2021 Framework for VMMC for the Eastern and Southern Africa Region i
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demand creation, demand generation, market research, human-centred design, audience segmentation, monitoring and evaluation, M&E, VMMC indicators