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This video describes the application of systematic market research and behavioral economics principles to understand barriers to voluntary medical male circumcision (VMMC) and develop strategies for addressing them. It depicts the use of the Action Catalyst Tools to map men’s paths to VMMC in Zambia and Zimbabwe.

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Author(s)
Ipsos Healthcare, Upstream, Finalmile
Populations & Programmes
Adolescent boys & men
Languages
English
Topics
Communication/Demand creation , Research , VMMC
Format
Videos
Keywords
human-centred design, human-centered design, human centered design, human centred design, HCD, behavioural economics, market research, Zambia, Zimbabwe, barriers to uptake