This toolkit provides practical tools to design, implement and refine effective condom promotion campaigns on social media platforms. It includes a guide that draws from existing resources and real-world experience in four African countries to provide actionable recommendations for developing targeted, evidence-based social media campaigns that promote condom use. The toolkit supports the streamlined process of prioritizing, planning, creating, implementing, monitoring and adjusting social media campaigns to increase condom use. This includes using the following documents: The guide, existing priorities and campaigns worksheet, social media campaign brief worksheet, social media mapping worksheet, placement calendar worksheet and content repository tracker worksheet. 

The Global Fund, in partnership with the Joint United Nations Programme on HIV and AIDS (UNAIDS) and United Nations Population Fund (UNFPA) provided funding to develop this tool kit as part of the Condom Strategic Initiative (Condom SI) that aimed to increase condom use through strengthened national program stewardship, improved last-mile distribution, and innovative demand generation.