In 2011, the Strengthening Health Outcomes through the Private Sector (SHOPS) project proposed a standardized fee for voluntary medical male circumcision to the Namibian Association of Medical Aid Funds, the regulatory authority responsible for overseeing private medical aid plans. This primer describes the global and country context for encouraging the adoption and scale-up of the procedure and explains the method for creating the standardised price. The primer concludes with the outcomes of the intervention and its potential application in other country contexts.