This report highlights key findings from the first phase of a qualitative study designed to explore how the decision to seek voluntary medical male circumcision (VMMC) or not is made in two Gauteng communities where The Centre for HIV and AIDS Prevention Studies (CHAPS) manages clinics. The study explored factors that motivate and prevent males from seeking VMMC, ranging from individual knowledge to peer and gender norms. The report ends with specific recommendations on what barriers to address and motivators to promote in ongoing demand generation activities in the two study communities.