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This case study of an innovative social media campaign to increase condom awareness in Zambia highlights opportunities for collaborative approaches to designing and implementing cost-effective virtual condom promotion campaigns targeting adolescents and young people. It is part of a series documenting promising and best practices supported by the Global Fund to Fight AIDS, Tuberculosis, and Malaria’s Strategic Initiative on Condom Programme Stewardship (2021-2023) in the East and Southern Africa region implemented through a UNAIDS/UNFPA partnership engaging private sector entities.

Virtual demand creation for more effective condom promotion: A structured approach to social media campaign planning in Zambia
Mann Global Health, UNAIDS, UNFPA
Resource Types
adolescents, young people, condoms, condom promotion, social media, virtual campaigns