This case study of an innovative social media campaign to increase condom awareness in Zambia highlights opportunities for collaborative approaches to designing and implementing cost-effective virtual condom promotion campaigns targeting adolescents and young people. It is part of a series documenting promising and best practices supported by the Global Fund to Fight AIDS, Tuberculosis, and Malaria’s Strategic Initiative on Condom Programme Stewardship (2021-2023) in the East and Southern Africa region implemented through a UNAIDS/UNFPA partnership engaging private sector entities.