The Rwanda Condom Strategic Operational Plan was developed to increase access and utilization of condoms and reduce reliance on external donor subsidy reaching HIV prevention goals and sustain condom programming in the country by 2025.

Seven principles guided its development: ensure national ownership, adopt a Total Market Approach (TMA), use data and evidence about the total market and condom users to design interventions, Put the user at the center of all interventions, align within the context of broader HIV prevention and treatment strategies, meet human rights standards and address gender-related barriers to condom use.

Following effective implementation, the plan will lead to four priority outcomes: strengthened program stewardship, vision for a healthy condom market based on a total market approach, evidence-based demand creation for priority populations and strengthened targeted condom supply.